Chirsova 40th Anniversary


Design: – Design Studio
Creative Director: Alex Kodimsky
Project Type: Produced, Commercial Work
Client: Chirsova
Location: Chisinau, Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital printing, tactile varnish, foil stamping

The second series of Chirsova wines dedicated to the 40-year anniversary of the winemaking company is devoted exclusively to the classic wine varieties of the Old World with their more traditional character and flavor. That is why we’ve focused on creating a design that would accurately reflect this concept, all the while emphasizing the modern spirit of the product and its particular place of origin.

In general terms, the label design for the second anniversary Chirsova wine series follows the visual cannon of Old World wines with their minimalistic approach to color schemes, type fonts, and info elements. However, thanks to the use of a custom label shape and a set of modern post-printing techniques for highlighting certain elements, the general composition looks quite relevant and allows the product to stand out from the competition.