Libera

Design: 43oz.com – Design Studio
Creative Director: Alex Kodimsky
Project Type: Produced, Commercial Work
Client: Podgoria Vin
Location: Chisinau, Moldova
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Digital printing, foil stamping, tactile varnish

Libera light table wines produced by Podgoria Vin is the first result of our collaboration with the winemaking company that is quite known on CIS and EU markets thanks to their quality bulk wines. However, after making the decision to bottle some of the wines from their expansive collection, the company has faced the necessity of creating a separate brand that would accurately reflect the concept and positioning of this particular line of table wines. This is what our studio has focused on, creating a new and original brand for the Moldovan market, which emphasizes the light character of the wines making up the extensive product line.

Libera is freedom, lightness, ease, airiness. In this case we’ve tried to create a label design that would completely replicate the name of the brand and its main concept. The feeling of lightness in the composition is achieved through the use of a small number of visual elements, selection of relevant font types, and application of soft, pastel tones for color differentiation of products within the line. The main visual element of the label is the illustration of a dandelion, the petals of which are being blown away by the wind. This image emphasizes the lightness and ease of Libera wines, which were created to be enjoyed during quiet moments with friends and loved ones.