Prugne d’Agen

Design: Max Lippolis
Project Type: Produced, Commercial Work
Client: I&D srl
Location: Italy
Packaging Contents: Dried Fruit, Prunes
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Offset printing

Agen prunes are the dried fruit of the plum tree, that grows since ancient times in the Aquitaine region of France. They take their name from the town of Agen, located on the Garonne river and are protected by the European Union as IGP (Indicated Geographic Protection), thereby achieving an international reputation. The goal of the concept is to communicate the tradition and the highest quality organic of the natural ingredients through an attractive and elegant packaging: two main color to differentiate the various product qualities.​​​​​​​