Julio Leónidas Aguirre 154, M5500AWB Mendoza, Argentina

Design: Caliptra · Creative Studio
Project Type: Produced, Commercial Work
Client: Bodegas Bianchi
Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset Digital

Our base for this project was this very unique name “Mil Piedras”, which translates as “A thousand stones”, referring to the winery facade which is made of, well… stones. Therefore it was decided to design a strong and clean label that would express this as well as the character of a stony terroir. The chosen colour pallete is rather sober, powerful and elegant: white and gold contrasting with a deep dark blue as background. The fonts used show a strong and determined personality.