Design: – Design Studio
Creative Director: Alex Kodimsky
Project Type: Produced, Commercial Work
Client: GreatWine
Location: Moldova, Ukraine
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Digital printing, foil stamping

The development of label design for a series of varietal wines by Great Wine is a continuation of our studio’s collaboration with the Ukrainian company. In case of this project we had to create a visual concept within a classic design style that would emphasize the high quality of the drink, while also making the product stand out on the shelf. Taking into account the client’s request, we’ve focused on developing a temperate and elegant wine label with certain original elements.

At a glance the label design for Great Wine varietal wine series may look quite temperate, minimalistic even. However, upon a closer look it’s easy to see a lot of interesting details that together form a rather saturated image. Of course, the first thing that draws the attention is the heraldic element in the upper left part of the label that symbolizes the brand’s name. In the lower part of the label one can find a calligraphic element that further emphasizes the name Great Wine. The label is printed on quality wine paper with special texture that works well with gold foil stamping, which is used for accentuating certain elements in the composition.