Cane High Spiced Rum

Design: Pavement
Project Type: Produced, Commercial Work
Client: Cooperstown Distillery
Location: Oakland, USA
Packaging Contents: Rum
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

In keeping with the tradition of producing historically-inspired spirits, Cooperstown Distillery created Cane High spiced rum to pay homage to the classic rhum agricoles distilled on French-speaking Caribbean islands during the 19th century. The recipe is traditionally made from 100% sugarcane, but with the modern addition of exotic spices, to create a truly unique spiced rum. The brand embraces this ingenuity by employing brightly-colored illustrations and bold typography that break the conventions of typical rum packaging. Luxurious elements like the gold foiled-neck label signal to the quality and craftsmanship put into this premium product. All of this in combination creates a brand that stands apart on shelf through sophistication and originality.