Heavyweight

Design: Makers & Allies
Project Type: Produced, Commercial Work
Client: Scotto Cellars
Printer: WS Packaging
Location: San Luis Obispo, USA
Packaging Contents: Wine
Packaging Substrate / Materials: Bright White Felt Paper, Luxor Foil
Printing Process: Offset printing with emboss, deboss, spot varnish, and foil

Winemaking, like boxing, is a delicate dance between struggle and triumph. Inspired by the champion belt of heavyweight wrestlers, the redesign of the Heavyweight packaging is an homage to the brand’s history while creating modern appeal. The ornate foil filigree create a feminine accent which balances the masculinity of the brand’s name and theme.

Hailing from California, a champion is born.