Design: ABC Design
Project Type: Produced, Commercial Work
Location: Athens, Greece
Packaging Contents: Pharmaceutical, Health Care
Packaging Substrate / Materials: Plastic bottle, Box
Printing Process: Screen printing
Frezyderm complete product range, for acne treatment.
The creative concept was based on the idea that teenagers should desigmatize acne, by having modern design products that fit their current lifestyle and not products with strict pharmaceutical profile that keep reminding them that acne is a serious problem.
Black was chosen as the basic color and as key visual, an original shape was used to indicate the targeted action of the products.