Agency: Black Squid Design
Creative Director: Derek Butler
Graphic Designer: Josh Tharaldsen
Project Type: Produced, Commercial Work
Client: Pikes Beer Company
Location: Clare, Australia
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital print on metallised stock, high-build screen gloss
The client approached us to design a small batch, limited release beer label for festivals and cellar door. To design a label that was visually and texturally premium, it needed to standout in the Australian craft beer market, and strikingly different from the current Pikes labels.
Taking inspiration from the freshwater Pike and their two-toned scales, the limited release label was designed to give an overall refined contemporary feel, with a simple minimalist look to break the mould of the typical craft beer. Using colours associated with the beer varietal to create an elegant and sophisticated colour palette. The labels pattern mimics a textural raised fish scale feel while highlighting one gold scale to symbolise its rarity.