Agency: 43oz.com – Design Studio
Creative Director: Alex Kodimsky
Photography: Kirill Zmurciuk
Project Type: Produced, Commercial Work
Location: Moldova, Belgium
Packaging Contents: Bourbon
Packaging Substrate / Materials: Glass bottle, Paper Label
Printing Process: Digital printing, foil stamping, tactile varnish
Bandwagon is a wagon housing the musicians during a parade or any similar traditional festivity. Uplifting mood, festive spirit, fun tunes, and a little bit of warming beverages – this is where the whole tone and tempo of the event is set. That’s why this name is a perfect match for the new bourbon whiskey produced by the Belgian company Sodiko, which our studio has developed the label design for, featuring an American vintage style.
The main trait of the Bandwagon project is its technological emphasis over a seemingly minimalistic design. The main element of the composition is the name of the brand accompanied by a trumpet symbol, which illustrates the sense of the word. The lower part of the label features an informative block that houses all the main technical features of the product. The design employs a lot of tactile varnish and bronze foil stamping in order to a amplify the volume of the label and make it pop.