Calçada Velha

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Design: M&A Creative Agency
Project Type: Produced, Commercial Work
Client: Adega Mor
Location: Anadia, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Paper label and packaging
Printing Process: Braille varnish and printing

Underneath our feet, as we walk through the streets and squares across the country, there is an art gallery at open sky, which sometimes goes unnoticed. There are geometric forms, caravels, fish and even mermaids drawn with stones, meticulously fitted, that reveal a talent that takes the name of Portuguese sidewalk. This is one of the greatest symbols of national culture and it recalls pieces of history. An art form that can now also be contemplated on the label “Calçada Velha”, an M&A Creative Agency’s creation for a wine with Adega Mor’s charisma and personality.

Entirely ornamented with geometric patterns of the Portuguese sidewalk, using the shades of blue and white, the design of this label was complemented by a lettering that also uses the cobblestone, drawing the name of the wine. The veneer finishes brighten up the label, just as this world-renowned treasure brings brightness to the streets. Being a special product, M&A Creative Agency’s creatives also developed the packaging that involves the bottle: it was designed a unitary box, personalized, coated with the pattern of the Portuguese sidewalk, in a harmony that leaves no one indifferent.