Design: Firstrein Studio
Project Type: Produced, Commercial Work
Client: Amazonian Dreams
Location: New Jersey, EEUU
Packaging Contents: Frozen banana covered in chocolate
Packaging Substrate / Materials: Carton
Printing Process: Digital printing
The Ecuadorian company Amazonian Dreams based in New Jersey, we commissioned the redesign of the secondary packaging of its flagship product “Chocobanana”.
Given the conceptual guidelines on which the proposal should be worked, we focus on reflecting the origins of the brand. Reflect the symbolism of the regions of Ecuador where the geographic location is privileged for the cultivation of cocoa and banana.
With these aspects and with the choice of colors, typography and support elements, we achieve the result expected by the client.