Cerveza Aguila Redesign

Derrick Lin


Agency: MullenLowe SSP3 / MullenLowe 43
Illustrator: Juan Camilo Villamil
Project Type: Produced, Commercial Work
Client: AB InBev – Cerveza Aguila
Location: Bogota, Colombia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Can

Cerveza Aguila is the most valuable brand in Colombia and we had the honor of redesigning it in order to elevate its core against international brands, respecting its attributes that characterize it.

Cerveza Aguila has been in the moments of joy and celebration of the Colombians for more than 100 years, being the reflection of identity and authenticity of our country. A country that has evolved and that daily celebrates the triumphs of thousands of Colombians who get their best version.

To join this evolution, we reinterpret and simplify traditional elements of the brand in a careful way, taking them to a higher level that fits a Colombian who knows more every day. We change the die of the label to create coherence with the dynamism of the diagonal determinant, to which a more stylized typography adheres and the bird that now energetically takes flight. All this backed by the characteristic yellow color that represents the franchise and a complementary color that now unifies the brand architecture.

Cerveza Aguila renews image without losing its essence and reveals itself as the world’s great brands.

What’s Unique?
We were able to change the die which had been established for years. That little difference pushed the brand to the next level boosting the diagonal effect. All this printed over a metallic substrate to elevate the core of the brand.