Delirio

Design: Hula
Project Type: Produced, Commercial Work
Location: Logroño, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Screen printing

Packaging design for a natural wine, born in Rioja Alavesa, at the foot of the mountain ‘Sierra Cantabria’. Through his intuition and criteria, the author makes from this wine his particular delirium.

From the etymological origin of Delirio: in Latin de lirare, ‘to leave the furrow when plowing’, we imagined a moment of Delirio in the vineyard, ideas that spring from the furrow to take flight and step on land once again in form of wine .

The illustration recreates a mysterious, nocturnal scene with the Sierra Cantabria as a silent protagonist of everything that happens in the vineyard.