ANAS Crystal Quartz

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Design: Anagram design
Creative Director / Brand Designer: Spyros Grammenos
Marketing Strategy / Brand Architect: Nikolaos Roumeliotis
Bottle Molds & Production: Moldplast, Afoi Kon Tagkalaki Oe, Daniel Chalabi, Sebastian Doermann
Bottle Print: Kampas Labros
Soap Production: Pandora
Box Print And Production: Fotolio
Copywriters: Dimitra Zakinthinou, Dimitris Spiliotis
Manager Director: Anas Putris
Project Type: Produced, Commercial Work
Client: Anas company
Location: Athens, Greece
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Screen printing, Offset

ANAS is the first ever patented cosmetics line to incorporate a piece of real Crystal Quartz inside all of its products. Crystal Quartz is known as the “Master Healer” and is considered the most powerful energy amplifier on the planet as it detoxifies and enhances the body balance. ANAS utilizes the powerful properties of Crystals by placing a whole piece of natural and purified Crystal Quartz in the heart of its Volcanic Water-based formulas. The Volcanic Water has the ability to absorb the energy pattern of the Crystal and eventually transfer it into the body. ANAS Crystal infused products work similarly to Crystal elixirs, targeting imbalances of the body.

Τhe Visual Mechanism: Τhe packaging design reflects the crystal shape. Each product name is placed inside a crystal shape. All crystal shapes when united, they create the heptagonal shape of ANAS logo. Unique bottle shapes are designed and produced to reflect the crystal concept. The boxes are designed in such a way that they are gradually unfolding and gradually revealing information about the product. Τhe unfolding ends in the revelation of the product and the optical heptagonal mechanism.