My Life. My Pack!

Design: Icarus Design Pvt Ltd
Project Type: Produced, Commercial Work
Client: ITC Foods Ltd.
Location: Bengaluru, India
Packaging Contents: Instant Noodles
Packaging Substrate / Materials: Plastic

Selfies. FOMO. And. Sentences. That. Look. Like. This. There’s a new language that the youth speak today, and Yippee Noodles needed a look that spoke this language, for a new range aimed at teenagers. So we met teens and dived into their world, rediscovered adolescence and ate instant noodles, turned rebellious and broke all rules to arrive at a path-breaking design that’s helped the brand be, like, totally lit and appeal to a new audience.

What’s Unique?
A new generation noodles for one of India’s leading noodle brands