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Agency: Designstudio B.O.B.
Packaging Designer: Alessia Sistori
Project Type: Produced, Commercial Work
Client: PURELEI
Location: Germany
Packaging Contents: Jewelry
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Offset, Digital Printing, Foil Stamping

Purelei makes Hawaii-inspired jewelry made in Germany and wants to spread this tropical feeling to their customers all around the world. Being a very young corporation when they first contacted us, their existing visual identity back then had developed out of endless single elements that had been combined over time. They had no constant visual identity. With an existing logo, the goal was to recreate a tropical, elegant and girly world around the brand, to give Purelei a round and complex visual concept.

Purelei‘s visual identity is elegant with a tropical touch. Using a soft pink as their main color with golden foil accents, the packaging has a very clean look on the outside. The tropical pattern that one can find on the inside by opening it however creates a surprise moment for the customer. This concept has been applied on all print elements of the design and also on the packaging design and construction. Therefore, some of the packagings are constructed in a way, that makes them unfold similar to an opening blossom.