Design: Icarus Design Pvt Ltd
Project Type: Produced
Client: Marico Kaya Enterprises Ltd.
Location: Bengaluru, India
Packaging Contents: Skincare Products
Packaging Substrate / Materials: Pet, Met-Pet, Poly, Labels
It’s something that old-time branding proponents might balk at, but the rules of the game are changing fast and Kaya realized that it could no longer ignore the natural space when it came to skincare. Aimed at ever-younger consumers looking for exciting products with high impulse value, our bold depiction of ingredients against a vibrant splash of colour helped extend the brand while holding on to its dermatological roots.
Extending India’s leading skincare brand into the natural space.