Agency: ABC Design Communication
Creative director: Kornilios Nikolaidis
Project Type: Produced
Location: Athens, Greece
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Flexography, Silk screen printing
Frezyderm’s holistic approach on skin, with 4 holistic treatment products that were created aiming to encapsulate all special properties of herbs.
Our effort was to stress the fact that alternative herbal medicines exist in nature, so we chose to put the tube into a paper cylinder box, earthly coloured, making the product stand out from competition. The tree in the center of the packaging symbolizes the holistic philosophy of the product.
The tube, placed inside the paper cylinder box, guards the value of calendula, propolis and the other herbs, that are the active ingredients of the product range. The tubes’ printing process is a combination of printing techniques (flexography, silk print etc) achieving a soft and friendly touch.