Design: Season of Victory – Linda Baritski
Project Type: Concept
Packaging Contents: Adaptogen & CBD infused sparkling flavored water
Packaging Substrate / Materials: Aluminium
Illustrations, branding and packaging design for an Adaptogen & CBD infused sparkling water concept. Full project can be viewed on my website, Behance and The Dots.
The concept was to create new branding, lo design, packaging and illustrations for a sparkling water infused with Adaptogens and CBD. The product had to be modern, mass-market, and flexible across future needs for a growing CBD marketplace.
A memorable, clean logo was created to work across product and social media. “OH!” has duel meaning – representing H2O, and also part of the molecular structure of CBD.
CBD products are non-psychoactive. Since many consumers are unaware of this and the product is often misunderstood, no reference to the source plant or leaves have been made on branding.
Eye-catching illustrations in refreshing colours were created to represent each flavour.
The final designs are a distinct alternative to the popular “medical” solutions currently created for this market.