ABSOLUT Vodka Lisboa – City Edition

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Design: VOLTA Brand Shaping Studio
Project Type: Produced
Client: Absolut Vodka
Photography: Carlos Irineu da Costa
Location: Porto, Portugal
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass Bottle, Paper Wrap, Elastic band
Printing Process: Offset printing

VOLTA was invited by Absolut Vodka to create a paper wrap for the city of Lisboa limited edition. The City Edition series already include designs for cities such as Moscow, Los Angeles, Istanbul, Rio de Janeiro or Berlin, and this time it was the Portuguese capital’s turn.

To honour Lisboa, we took inspiration from the luminous traditional Portuguese pavement (calçada portuguesa) and its creative motifs: the end result is a wrap with lots of texture, tradition and light.