Mucin

Design: Anvilhook
Location: Russia
Project Type: Concept
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Plastic
Printing Process: Screen Printing

Mucin is a snail mucus rich in useful substances and useful for human skin. This substance is widely used in cosmetology and has gained extraordinary popularity, having proved its effectiveness. Mucin contains a large amount of elastin, collagen, which is similar to humans.

We have developed a packaging design concept for a mucin-based skincare product. The design was based on the shape of the snail itself. In this way, we wanted to simplify communication as much as possible about what this product is.

A tube of pleasant plastic helps to convey the properties of the cream itself. The design is very minimalist, it contains only the brand name and product name.