Amateur

Design: Caliptra Creative Studio
Location: Argentina
Project Type: Produced
Client: Amateur
Product Launch Location: Argentina
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Packaging Design of Amateur. This wine is inspired by the character “Pato Criollo”, the one who takes risks without being afraid of making mistakes. We created an illustration that represents the obstinacy and impulsiveness of this characater to get what he wants, leaving aside his nature of making mistakes. This modern label uses the contrast of black and yellow to get a great visual impact.