La Pivón Vermouth

Creative Agency:: Swig
Designer: Paul John Morales, Kevin Roberson
Bottle Photography: John Schulz
Printers: Bruni Glass (screen printing); Precision Graphics (label)
Location: San Francisco, CA, USA
Project Type: Commercial Work
Client: La Pivón Vermouth
Product Launch Location: United States
Packaging Contents: Vermouth
Packaging Substrate / Materials: Glass bottle, paper strip labels

La Pivón Vermouth de Madrid is a new apéritif designed to bring authentic Spanish flavors to the American consumer. We were hired to develop the brand name, identity and packaging. Our solution draws on the rich, graphic traditions of Spain on an unexpectedly flirty bottle.