Caribou Creative

Vancouver Island, Canada

Agency: Caribou Creative
Photography: Rebecca Wellman
Printer: Great Little Box Co.
Location: Canada
Project Type: Produced
Client: Salt Spring Kitchen Co.
Product Launch Location: Global
Packaging Contents: Jam, Hot Sauce
Packaging Substrate / Materials: Glass, Cardboard
Printing Process: Offset

Salt Spring Kitchen Co. offers hand-made sweet and savoury jams & hot sauces made for pairing cheese and charcuterie. Founder Melanie Mulherin started from her kitchen in 2012 and found a loyal following almost immediately and now sells jam across the country in commercial grocery stores and specialty retail shops.

I was a super-fan of their jams before I began working with SSKC, so it felt like a perfect match to update their branding and help them introduce more products into their line up. Our goal has always been not to stray too far from the amazing brand recognition they’ve established, but to built upon it and bring it up to date as the business continues to evolve and grow.

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