Owner, Creative Director: Patrick Plourde
Project Type: Produced
Client: Arterra Quebec
Product Launch Location: Americas
Packaging Contents: Sparkling Wine
Packaging Substrate / Materials: Glass Bottle, Foil Paper
Printing Process: Gloss Varnish, offset Printing
The name says it all! Arterra has launched an exuberant and audacious new product for the Grocery market. The look had to be bright and vibrant to reflect the product itself and had to appeal to the younger consumers. The blue capsule and the glittery label is an invitation to celebrate and will draw attention for a great shelf impact. EZI created the brand image and the POS material.