Design: David Byerlee
Location: Australia
Project Type: Produced
Client: Railroad Vineyards
Product Launch Location: Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital Printing
Family owned, small-batch wines from McLaren Vale. Railroad’s property backs onto an old train line that once saw locomotives puffing through the McLaren Vale vines (closed in 1969 and now a walking trail / bike track).
The branding and labels are inspired by eye-catching vintage train tickets. An ode to the yesteryear.