Spesa Amica

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Agency: EVE studio
Art Director: Franz Boccalatte
Location: Italy
Project Type: Produced
Client: Agria
Product Launch Location: Italy
Packaging Contents: Legumes
Packaging Substrate / Materials: Alluminium, Paper
Printing Process: Digital Printing

Spesa Amica is a project that aims to get into the distribution of discounts in southern Italy.

The main idea for the label was to speak to our target in a very clear and direct way with a visual language totally different from the typical discount language. We also had the advantage of adding a BIO product to the discount world.

For this reason, we have created a linear label, simple in form with a single central element that we have combined with a very strong and easily readable font.

What’s Unique?
It’s a new way to communicate. In a market where everybody designs with a lot of elements this project tries to give a different approach.