CAPUAVA 1886 – Just 4 Friends

Design: Studio Chiapa
Location: Brazil
Project Type: Produced
Client: CAPUAVA
Product Launch Location: Brazil
Packaging Substrate / Materials: Glass

The project’s creative concept presents the ‘scarecrow’ as the main character. Every night he left his job to delight in the oak barrels, ’cause he can’t resist the cachaça (sugarcane liquor) which is made with so much love and care since 1886.

But the issue is that every morning he appears in another part of the harvest, making the producers suspect that something is wrong. Every time he gets confronted, he stays in this position to prove that he’s not drunk, giving the origin to the project’s name. The transparent details on the label, applied at the formation year and the circle representing the sun, linked to the drink’s color, bring us this feeling of being part of the landscape, experiencing the evening at the farm, besides transmitting a bit of the joy and energy present at this place. CAPUAVA 1886 – just 4 friends – A project idealized by friends, for friends.