Via Mario Vignola, 84025 Eboli SA, Italia

Design: nju:comunicazione
Location: Italy
Project Type: Produced
Client: Il Sole e il Lupo
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset printing, foil stamping

Il Sole e il Lupo is a young company based in a small town called Lapio, in Campania, Italy. They decided to produce their first wine: Lapiano, a fiano di Avellino.

The label design shows a strong image of the sun that breaks the barriers. The label is designed with black rectangles and holes in the paper. The sun is printed in hot gold foil and some radius are covered by the rectangle, creating the illusion of deepness. The result it’s impressive.

What’s Unique?
The high contrast shapes make the label look deep and the sun gives the illusion of “proper lightness”.