Design: Made Somewhere
Project Type: Produced
Client: Just Jerky
Product Launch Location: Australia
Packaging Contents: Fruit Jerky
Packaging Substrate / Materials: Plastic Pouch
Printing Process: Offset Printing
Launching a new fruit-based vegan alternative to their core Beef Jerky range, Just Jerky engaged Made Somewhere to create a new and exciting range of food products targeted towards a female skewed millennial audience.
Made Somewhere developed playful and energetic background illustrations for the two core varietals ‘Energy Blend’ and ‘Glow Mix’. Keeping in-line and continuing continuity of the brand, Made Somewhere built from the existing structure of the core range (also developed by Made Somewhere) to bring a new lease of life and target an alternative audience.