Agency: Onfire Design
Creative Director: Matt Grantham
Designers: Michael Nicholls, Georgina Brothers, Sam Allan, Matt Grantham
Location: New Zealand
Project Type: Produced
Client: The Fine People
Product Launch Location: Oceania
Packaging Contents: Pre-mix Alcohol
Packaging Substrate / Materials: Fibre Board / Aluminum
Printing Process: Flexography

Alcoholic RTD’s are usually associated with big, sugar-fuelled flavours – easy to consume but does not linger or intrigue. An Auckland based business duo looked to redefine what a premixed drink could deliver in terms of quality, ingredients and sheer flavour enjoyment.

Finery is the result of an extensive recipe development process which created a range of flavours that have taken cues from classic cocktails but shaken them up a little. Each is liberated as uniquely subtle flavour combinations. Utilising seven-times distilled sugar cane vodka for smoothness, sparkling soda water and a considered blend of fruits, teas and botanicals. The resulting complexity and depth is more akin to fine teas, perfect to sip, session and enjoy, with the added advantage of each being sweet enough that they do not require sugar.

Exuding fashion-forward minimal cool, the brand was crafted to be simple with a unique crafted flourish, much like the cocktails themselves. The packaging disrupts in retail by celebrating the flavour combinations, adding yum factor through over-sized typography, not pictures. Confident, intriguing and authentic, with nothing to hide, the brand speaks to the new spirit among consumers who are looking for a clean alternative, honest, to-the-point which fits their clean eating and drinking lifestyle. A soft pastel colour palette, highbrow copywriting and subtle nods to the brand name fashion origin complete the irresistible story.

No sugar. No carbs. Gluten Free. Vegan friendly (thanks to sugar cane vodka) and unpasteurised. These vodka soda RTDs are pure but hardly simple.