Design: Salvatore Santaniello
Photography: Giovanni Marchesi
Project Type: Produced
Client: Villa Luisa
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Paper label
Printing Process: Digital printing
Wine, art, meetings. Villa Luisa Winery is suspended between the past and the future, between sky and earth.
Villa Luisa is a small winery on the hills of Cenate, an area formerly suited to viticulture in the province of Bergamo. The building that houses the winery is a wonderful villa surrounded by the vineyards, which hosts art exhibitions, tastings and cultural events.
The label designed for the new line of wines – inspired by surrealism – paint a dreamy villa, floating between heaven and earth. Between dream and reality. Between the past and the future.
“The classic but surreal look arouses the client’s curiosity while positioning the product in a premium range.”