Helmsman popular range

Derrick Lin


Design: Society
Location: New Zealand
Project Type: Produced
Client: Spice & Co
Product Launch Location: New Zealand
Packaging Contents: Rum
Packaging Substrate / Materials: Glass Bottle, Paper label
Printing Process: Offset, Foil stamp, CMYK, Over-gloss, UV

Since 2012 Helmsman have been crafting blends of rum and bringing it to New Zealand shores. After successfully launching the initial brand the team came to us to explore, brand and produce new rum products for different markets. The popular range sits as an affordable high-quality option perfect for mixing cocktails or enjoyed straight.

What’s Unique?
A minimal approach to colour with the use of the foil stamping creates a bold simple aesthetic which stands out on the shelf amongst the often subdued tones of other brands.