Design: HI ESTUDIO
Location: Mexico
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital

Maltos is a craft beer festival in Los Altos de Jalisco. Beer is born with the intention of promoting this festival.

The logo, auxiliary elements and colors were inspired by the graphics of the German posters of the 50s and the effervescence of beer. The label is shown with a diagonal cut reminding us of the movement of a flag representing a movement or a nation.