Monterra ‘Fleurieu Series’

Agency: David Byerlee Design
Illustration: Prangga Danan
Location: Australia
Project Type: Produced
Client: Monterra
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle, Paper Label
Printing Process: Digital Printing

The ‘Fleurieu Series’ is a playful new brand proposition under the Monterra Wines’ folio. This is a new entry-level range offered at an accessible price-point – targeting a more youthful demographic. The labels feature a vibrant etch-styled illustration depicting the Fleurieu Peninsula landscape – a vast and diverse coastal region. It’s a winemaker’s playground – offering many different soils, climates and varietals. These wines are balanced blends of the best vineyards scattered across the region. A lively showcase of the local Fleurieu Peninsula’s true depth.