Moosh multi purpose puree

Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Mooshed vegetables
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Moosh was an experiment with using a photographic content representation on the cover of the product without reading easily to identify its contents and possible uses. Moosh could be used for baby food, for dips or guacamole and all purple cooking. It’s creating a brand category of mooshed up food that has many functions rather than just babies.

What’s Unique?
The photography of the contents on the packaging and the lack of specificity to the intended user, which is anyone wanting mushy vegetables!