Design: Macaroni Creative
Location: United States
Project Type: Produced
Client: Bare Bones
Product Launch Location: United States
Packaging Contents: Bone Broth
Packaging Substrate / Materials: Pouch/Plastic
Printing Process: Digital Printing
When Bare Bones was approached with a huge opportunity from a major nation-wide retailer, they came to us looking to develop an exciting new look for their exciting new product. Our challenge was finding a way to communicate the convenience and health benefits associated with bone broth as a beverage. We chose to use a mug as a focal point, to clearly communicate the end product. We then paired the imagery with whimsical illustrations and hand-done accents to add a sense of playfulness.
The brand identity was later translated to various box sizes and marketing materials as Bare Bones expanded to multiple retailers and grew online sales.
The packaging system had to be considered as boxes, pouches and sachets would be seen by the consumer. The information and communication had to be carefully chosen to ensure the consumer would understand the product and messaging regardless of the format.