Auster

Design: Meroo Seth and Nachiket Jadhav
Location: India
Project Type: Produced
Client: Auster
Product Launch Location: United States
Packaging Contents: Vape Liquids
Packaging Substrate / Materials: Cardboard and plastic

Auster is the e-commerce platform for discerning vapers. Auster exists to empower discovery, personal taste, and a better experience of e-liquid flavors.

The brief of the project was to design the outer packaging for 3- pack Auster salt vape e-liquids showcasing the fusion of fruit with pop culture in a clean and universal aesthetic that showcases the theme at the forefront.
The four boxes explore different fruit flavors like Apple cucumber mint, caramel tobacco, peach strawberry, and Mango jackfruit.

Auster is a movement. Auster is a philosophy. A way of life. #flavorforall