Cadbury de-design pitch



Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Dairy Milk Chocolate
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Taking Cadbury back tot he 80! paper wrappers with foil inside and that iconic vivid purple with the milk pour stylised for a new generation. Cadbury has long been one of our favourite brands but with the ever-shrinking black size paired with the new plastic packaging, we reflect on what could have been a far better brand development for its consumers and the planet.

What’s Unique?
The new old packaging which we feel consumers would be happy to pay more to be plastic-free and rewind to the 1985 paper tear into foil-wrapped fresh dairy milk chocolate.