Design: Berik Yergaliyev
Project Type: Concept
Packaging Substrate / Materials: Paper, Plastic
The Concept of an ice cream was inspired by one of the most colorful cities in the world – Rio de Janeiro. RIO ice cream reflects the main associations of this city – bright, yummy and sunny. Beautiful toucan bird which also reminds us of city Rio was chosen as the main mascot of any symbol. The main idea for the packaging is to convey the bright taste and its natural ingredients, simple graphics say it all.
Ice cream’s main flavors are mango, watermelon, berries, melon, and coconut. It is supposed that an ice cream will be made based on the coconut milk. It has no gluten, soy, eggs, and refined sugar. This ice cream is perfect for people who take care of their health and enjoy the taste of tropical fruits.