Superette International


2c/1 Beresford Square, Auckland CBD, Auckland 1010, New Zealand

Agency: Porter Packaging
Photographer: Fraser Chatham
Location: New Zealand
Project Type: Produced
Client: Superette International
Product Launch Location: New Zealand
Packaging Contents: Magnetic Gift Box, E-Commerce Box
Packaging Substrate / Materials: 1200g cardboard covered with 157g art paper, 157g art paper lining + magnetic closure + double-faced adhesive. 250g kraft paper + E flute + 300g CCNB
Printing Process: Interior Pantone printing + matte lamination, 1C Pantone printing for interior + matte lamination

This project spans across two different box forms. The first features a magnetic gift box which is finished with a matte laminate exterior and a highly contrasting orange internal print. With the added gold foil internal & external logo’s this box offers a strong lasting customer experience.

The second box was developed and produced by PORTER as an upmarket E-commerce solution that has been taken up a notch by adding an all-over black UV foil and also sports a contrasting white interior with internal print.

What’s Unique?
We thrive on creating products that help our clients stand out in a crowd. The boldness and class of these magnetic boxes make them perfect for gifting purposes. The large black spot UV on the kraft boxes was a challenging task to achieve on a box of this size. However, the end result adds depth and contrast to the package and sets Superette International apart from its competitors.