Tandem Bagel Co.

Posted on

Derrick Lin


Location: United States
Project Type: Produced
Client: Tandem Bagel Co.
Product Launch Location: Americas
Packaging Contents: Bagels

Launching a beloved local café into the regional market
As Tandem Bagel Company prepared to open their third shop in western Massachusetts, they came to BRIGADE for a refresh that would strengthen their brand and clarify their message — establishing them as the go-to café and bakery for a wider audience. To help Tandem stand out, we updated their logo, created a hand-drawn pattern to use on collateral, and solidified their brand story with key messages and voice and tone guidelines. To ensure everyone was fully connected to the new look and feel and consistent in their communications, we created a brand toolkit for use by the owners, staff, and company partners.

We move brands forward.
BRIGADE is a brand and packaging design agency — creating award-winning work for established and rising companies worldwide.

We supercharge every interaction your audience has with your brand.

Whether on paper, via your website, at retail, or in person, we think holistically about your brand and sweat the details to ensure consistency. It builds trust, allows you to leverage previous success, and creates consumer recognition so you sell more.