Designers: Sakeena Tayebji, Krutika Shah, Priyal Surana, Krishangi Agarwal
Project Type: Student Project
School: Pearl Academy, Mumbai
Tutor: Madhu Amodia, Smita Singh
Packaging Contents: Yogurt, coffee powder, ready to eat noodles, mint, chocolate and coffee drink
Packaging Substrate / Materials: Cardboard box
Printing Process: Digital print
The brief: Festival time is a time for joyous celebration, eating good food and exchanging gifts with our loved ones. Festival season is an important time for Nestlé. A number of our brands carry out specific communications activity for Diwali and Rakhi, and create festival gift packs in India. If you could create a completely new festival or special occasion, what would it be, who would it involve, what would you recognize and why? And most importantly how would you recognize it through packaging with a gift from Nestlé?
Project description: We used this opportunity to create a special gift for your ‘Work Waali Yaari’- Hindi for ‘your buddy at work’. The goodies as a part of the hamper have fun products that are the best accompaniments for cravings at work. It is time to appreciate the people that matter to you with goodies that actually come in handy at work. Moreover, with the hamper is a fun flowchart that acts as a stress buster. So let’s celebrate our 9-5 colleagues and make sure they know how much we value them.
The most unique aspect of this hamper is its form. It is designed to imitate the work bag most of use and create a wholesome look and feel of appreciation to our work fam. This could be a great hamper to give out for team celebrations and as a gesture of gratitude.