Cadearc Energy Drink



Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Taurine Drink
Packaging Substrate / Materials: Aluminium
Printing Process: Screen

This latest concept form candybrophycreative is an energy drink focused on the gaming market, the name is arcade but jumbled up and the obvious black and white for regular and diet save the gamer from grabbing the wrong product. The metallic finish with the logo being in negative space gives the can a gaming old Atari console feel with the chrome-style badges on a black product, the wavy dynamic line pattern is like the dawn and represents sunrise and being up playing all night. The diet placement references the old “DIET” drinks from the 80’s and as a whole, we feel Carearc has just the right amount for a retro charm for today’s gamers.

What’s Unique?
The negative space logo with the aluminium showing and the retro 80’s feel