Wilfred’s

Agency: Kingdom and Sparrow
Designer: Tilly Manaton
Location: United Kingdom
Project Type: Produced
Client: Wilfred’s Drinks
Photographer: Johnny Stephens
Product Launch Location: Europe
Packaging Contents: Non-Alcoholic Spirit
Packaging Substrate / Materials: Glass bottle with paper label
Printing Process: Foil stamping, digital printing, embossing

Inventor and spritz lover Chris was frustrated with the lack of inspiring non-alcoholic options at the bar, so he set about making his own and Wilfred’s was born! After months of perfecting the recipe with unique botanicals, he came to us with an exciting vision: to create a spritz brand that competes with big players in the market as a non-alcoholic, tastier and healthier alternative.

With the low and no alcohol trend rising and the category becoming increasingly saturated, Wilfred’s needed to be distinctive in other ways. We chose to create a brand that didn’t hang its hat on this, but rather oozed flavour, summer drinking occasion and inventiveness. We wanted to communicate to the modern consumer that this aperitif may be no-alcohol but it’s by no means a compromise.

We used cues from heritage aperitif brands – but with a creative twist. Gold details and Art Deco style lettering to give an air of sociable sophistication, whilst a Venn diagram style graphic communicates experimentation and the mix of flavours. A confident ‘Reinventing the Spritz’ tagline reinforces this message.

The result is a modern British brand that stands up against premium spirits on the bar and stands out amongst spritz competitors. Wilfred’s launched in July 2020 and sales have already been flying from their online shop. Watch this space for more results soon!

“Working with Kingdom & Sparrow has been a smooth, straightforward process and an absolute pleasure from start to finish. They took the time to really understand us and the brand, which we feel really shows up in the final design. Our launch went even better than planned – we almost sold out online in pre-orders and everyone’s been commenting on how much they love the brand and design.” Chris, Founder of Wilfred’s