Williams Sonoma Oven Paella Mix


Design: Pavement
Location: United States
Project Type: Produced
Client: Williams Sonoma
Product Launch Location: Global
Packaging Contents: Rice and spices
Packaging Substrate / Materials: paper
Printing Process: Digital printing

Earlier this year we began partnering with Williams Sonoma on a range of food packaging projects, which took us back to our roots as a studio. The first is an updated look for their Paella Mix. The motif was inspired by Spanish tiles and included mussel shapes, which creates an authentic yet modern look for this classic Valencian dish. Executed on a kraft paper bag with a gold foiled label, the finished give the product an understated sophistication.