Design: 43oz.com – Design Studio
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Digital Printing
Designing labels for craft breweries is always a fun process. Because in this area, the preference is given to vivid and uncommon visual solutions that emphasize the experimental spirit and individual philosophy of each brewery. In addition, it’s also important to keep in mind the broad product range, since there are usually dozens of beers in an average craft brewery’s portfolio, with the number growing all the time. So when the Moldovan brewery LumenCraft approached us, we knew immediately that there’s going to be something interesting.
The packaging design for LumenCraft brewery is based primarily on the handwritten element that takes up the central part of the label. The overall composition is built on a modular basis, where information blocks give a clear idea of the beer style presented, while the description and color scheme can easily be changed depending on the product. Considering the wide product range of the brewery, the packaging looks even more appealing when several beers are sitting on the shelf next to each other, attracting attention with their vibrance and variety. In addition to the label design, we have also developed the box design, which, in addition to convenience, allows you to quickly see the available selection of beer in the packaging.