Voila Modern Folklore

Design: Bold Branding
Location: Egypt
Project Type: Produced
Client: Voilà Desserts Shop
Photographer: Abdalla Saleh
Product Launch Location: Africa
Packaging Contents: Confectionery
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Moled NABAWI is an islamic celebration of the prophet’s birthday, it has it’s unique folklore theme and celebrated by special type of candies that are only made for the event. To create a creative design for a traditional celebration was an interesting challenge! We took the iconic folklore elements of the day; like the doll, horse, evil eye; to create a seamless unique; modern, memorable design to suit our client’s elegant and strong brand; Voilà Desserts Shop. This Moled sweets box is like no other.