Design: The Edison Agency
Project Type: Produced
Client: The Brown Family Wine Group
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Offset, with foil stamping x 2 and a white high build gloss
Brown Brothers Winemaker’s Series is range of wines that celebrate ‘The Kindergarten’, the micro-winery located at their iconic Milawa estate. Inspired by their history of innovation, this series includes small batch alternative varietals, unique blends and excellent single vineyard expressions.
- This project needed to highlight the sophistication of the wine, whilst also demonstrating the hand-crafted/experimental nature of the product
- Convey the winemakers hand-print and provide the recognition back to the master craftspeople
- Simplify the multiple/unique wine-making processess into an easy to navigate system.
Celebrating the experimental styles the brand is so famous for, this enigmatic range has been brought to life with beautifully finished print embellishments, a bespoke die-cut label and a bold minimalist aesthetic. Bespoke sophisticated iconography depicts the wine-making process and a hand-drawn Batch no highlights the limited release handprint of our hero winemakers.